Pinterest does not publish a photography-only audience series in the figures covered here. Its company-wide results nevertheless provide useful context for photography creators and visual-lifestyle publishers: Pinterest reported 578 million global monthly active users (MAUs) and $998.227 million in revenue in Q2 2025. That quarter’s global MAUs were up 11% year over year, while revenue rose 17%, according to Pinterest Q2 2025 results.
Contents
- The latest Pinterest audience and revenue figures
- Regional audience and monetization
- The 2025 quarterly trend
- Annual scale and financial performance
- Earlier benchmarks from 2024 and 2023
- What the numbers mean for photography publishers
The latest Pinterest audience and revenue figures
The most recent period in the supplied results is Q2 2025. Pinterest reported $998.227 million in revenue, a 17% year-over-year increase. The same release described constant-currency revenue growth as 17%, so the reported growth rate and constant-currency rate were identical for this quarter.
Pinterest reported 578 million global MAUs, up 11% year over year. MAUs measure monthly active users across the platform; they are not a count of photography users specifically. For a photography site, this makes the figure a measure of Pinterest’s potential visual-content audience rather than a direct estimate of photographer reach.
The Q2 2025 results also included several profitability and cash-flow measures:
- Net income was $38.755 million, up 336% year over year, with a 4% net income margin versus 1% a year earlier.
- Non-GAAP net income was $228.270 million, up 33% year over year.
- Adjusted EBITDA was $250.776 million, up 33% year over year, and its margin was 25% versus 22% a year earlier.
- Net cash provided by operating activities was $207.693 million, up 95% year over year.
- Free cash flow was $196.683 million, up 94% year over year.
These are platform-level business figures from Pinterest Q2 2025 results, not measures of photography content performance or creator income.
Regional audience and monetization
Pinterest’s Q2 2025 regional figures show that the largest audience was outside the United States and Canada, while the highest average revenue per user was in the United States and Canada. Pinterest reported 102 million U.S. and Canada MAUs, up 5% year over year; 146 million Europe MAUs, up 7%; and 329 million rest-of-world MAUs, up 14%.
The corresponding revenue figures were $745 million for the United States and Canada, up 11%; $191 million for Europe, up 34%; and $63 million for the rest of the world, up 65%. The regional comparison is compactly summarized below.
| Region | Q2 2025 MAUs | MAU growth | Q2 2025 revenue | Revenue growth | Q2 2025 ARPU |
|---|---|---|---|---|---|
| U.S. and Canada | 102 million | 5% | $745 million | 11% | $7.29 |
| Europe | 146 million | 7% | $191 million | 34% | $1.30 |
| Rest of world | 329 million | 14% | $63 million | 65% | $0.19 |
| Global | 578 million | 11% | $998 million | 17% | $1.74 |
Average revenue per user (ARPU) was $7.29 in the United States and Canada, up 6% year over year. Europe ARPU was $1.30, up 26%, while rest-of-world ARPU was $0.19, up 44%. Global ARPU was $1.74, up 6%.
For photography publishers, the regional figures support two careful observations. First, the rest of the world represented the largest reported MAU group and the fastest MAU growth among the three regions. Second, audience size and monetization were not equivalent: the United States and Canada had the highest reported ARPU despite having fewer MAUs than Europe and the rest of the world. These are platform-level patterns, not evidence that one photography niche performs better in a particular region.
The 2025 quarterly trend
Pinterest reported $855 million in Q1 2025 revenue, up 16% year over year, followed by $998 million in Q2 2025 revenue, up 17%. Global MAUs rose from 570 million in Q1 to 578 million in Q2. Q1 global MAUs were up 10% year over year, compared with 11% in Q2.
Regional Q1 2025 results were as follows:
- U.S. and Canada revenue was $663 million, up 12% year over year; MAUs were 102 million, up 4%; and ARPU was $6.54, up 8%.
- Europe revenue was $147 million, up 24%; MAUs were 148 million, up 5%; and ARPU was $1.00, up 17%.
- Rest-of-world revenue was $45 million, up 49%; MAUs were 320 million, up 14%; and ARPU was $0.14, up 29%.
The quarterly results show different directions by region. Europe MAUs were reported at 148 million in Q1 and 146 million in Q2, while the rest-of-world audience rose from 320 million to 329 million. U.S. and Canada MAUs were 102 million in both quarters. The figures should be read as reported quarterly snapshots rather than a photography-specific seasonal series.
Pinterest’s Q2 2025 management guidance was an estimate for the next quarter, not a completed result. Management guided Q3 revenue to a range of $1.033 billion to $1.053 billion, representing expected year-over-year growth of 15% to 17%. It also guided Q3 adjusted EBITDA to $282 million to $302 million. These estimates belong to Pinterest Q2 2025 results and should not be treated as actual Q3 outcomes.
Annual scale and financial performance
For full-year 2024, Pinterest reported $3.646 billion in revenue, up 19% year over year, and 553 million global MAUs, up 11%. Adjusted EBITDA was $1.032 billion, up 46%, and free cash flow was $939.988 million, up 55%.
The annual regional revenue figures were $2.884 billion in the United States and Canada, up 18%; $593 million in Europe, up 23%; and $169 million in the rest of the world, up 36%. Full-year ARPU was $6.94 globally, up 8%, and $29.15 in the United States and Canada, up 14%.
The Q4 2024 release reported 553 million global MAUs, up 11% year over year, matching the full-year global MAU figure reported for 2024. Q4 revenue was $1.154 billion, up 18%, while Q4 adjusted EBITDA was $470.943 million, up 28%. Q4 net income was $1.847 billion, up 818% year over year. Q4 free cash flow was $250.202 million, described as essentially flat year over year.
The unusually large Q4 net-income growth rate should remain labeled as a reported year-over-year comparison. It is not a direct indicator of photography content growth, creator earnings, or audience engagement.
Earlier benchmarks from 2024 and 2023
Pinterest reported $898 million in Q3 2024 revenue, up 18% year over year, and 537 million global MAUs, up 11%. Q3 2024 net income was $31 million, adjusted EBITDA was $242 million, and total costs and expenses were $904 million.
Q3 2024 regional revenue was $719 million in the United States and Canada, up 16%; $137 million in Europe, up 20%; and $42 million in the rest of the world, up 38%. These figures provide a period-specific comparison with the later Q4 and 2025 releases, but they do not identify photography activity.
For Q4 2023, Pinterest reported $981.262 million in revenue, up 12% year over year, and 498 million global MAUs, up 11%. The Q4 2023 figures are a useful earlier benchmark for the platform’s reported audience scale. They are legacy figures from Pinterest Q4 2023 results and have not been independently verified here.
What the numbers mean for photography publishers
The available statistics describe Pinterest as a large and growing visual platform, but they do not quantify photography searches, photography saves, photography impressions, click-through rates, or the number of photography creators. A responsible photography strategy should therefore use these figures as market context rather than as a forecast for any individual account.
Three reported patterns are especially relevant. Global MAUs increased from 498 million in Q4 2023 to 537 million in Q3 2024, 553 million in Q4 2024, 570 million in Q1 2025, and 578 million in Q2 2025. Revenue also rose from $981.262 million in Q4 2023 to $998.227 million in Q2 2025, with $1.154 billion reported for Q4 2024. The platform’s reported growth was therefore visible in both audience and revenue measures across these periods.
Regional results point to a second distinction: the biggest audience is not the same as the highest monetization. In Q2 2025, rest-of-world MAUs were reported at 329 million, versus 146 million in Europe and 102 million in the United States and Canada. Yet Q2 ARPU was $0.19 in the rest of the world, $1.30 in Europe, and $7.29 in the United States and Canada.
Finally, the Q3 2025 guidance in Pinterest Q2 2025 results was an estimate. The guided revenue range of $1.033 billion to $1.053 billion and adjusted EBITDA range of $282 million to $302 million can help frame what management expected at that time, but neither range is a measured photography statistic. For creative everyday living sites, the practical takeaway is to separate platform scale, regional audience, monetization, and content-specific performance whenever interpreting Pinterest statistics.